ON Running × CELSIUS – NYC Marathon Campaign
A passion project celebrating the spirit, style, and sweat behind marathon weekend. This concept campaign for ON Running and CELSIUS brings to life the rituals that define every runner’s journey to the big day — whether they’re chasing a new PR, running for the social buzz, or showing up in their best race-day fit.
At the heart of the campaign is a limited-edition CELSIUS x ON drink collection, each flavor inspired by a different runner mindset — from “The Social Sprinter” to “The PR Chaser.” The visual direction captures that pre-race electricity: crisp morning light, kinetic color, and authentic, in-motion energy that feels alive and unfiltered.
To build momentum, the campaign hosts pre-race community events across New York City, from sunrise yoga sessions in Central Park to tempo runs and recovery meetups — designed to help runners train, connect, and step into marathon mode together.
This is more than a campaign — it’s a movement. A celebration of community, individuality, and the shared rush that comes from chasing something bigger than yourself.
Pre-Marathon Event Series
Leading up to the NYC Marathon, On Running and CELSIUS teamed up to host a series of energizing community events — from guided tempo runs and pre-race yoga in Central Park to performance gear testing and live DJ-led workouts. Each experience built connection, boosted motivation, and brought runners together in marathon mode. Designed with a clean, athletic aesthetic, the campaign fused On’s precision with CELSIUS’s vibrant energy — turning training into celebration.
